| Date: | Saturday, June 20, 2009 |
| Time: | 11:00am - 3:00pm |
| Location: | Saturn of Raleigh |
| Street: | 5501 Capital Blvd |
| City/Town: | Raleigh, NC |
Phone: | 919 604 0126 |
| Email: |
Undergraduate management students in the NC State College of Management's Policy and Strategy class taught by Ed Weems, lecturer, have been studying the Saturn brand case during this summer's first five-week session.check out the whole article
"Saturn, from the beginning, has always been a brand to challenge convention. A belief that good enough isn’t good enough. And no matter how great the challenge, a knowledge that there is always a way to persevere. So, at a time when the automotive industry is challenged to find a better way, Saturn stands poised to accept that challenge. It is that enduring spirit that will guide us as we open this new chapter in the Saturn story."
This is great, but not everyone is playing along, so:
"Under the terms of the warranty, the customer should first attempt to bring their vehicle to any Saturn retailer for warranty service. If there is no retailer in their immediate area, or if it is an emergency situation, the repair can be made at any General Motors dealership. In non-emergency situations, it is a good idea for a customer who is having trouble finding a nearby Saturn retailer to call Saturn Customer Assistance before going to a non-Saturn location. That number is (800) 553-6000."
In the meantime, we recommend car owners call ahead and confirm with a service manager that warranty work will be performed. If one dealer refuses, call another.Makes sense.
“The announcement that Penske Automotive Group will buy General Motors’ Saturn brand is one of the most significant developments in a month that has been full of significant developments. The proposed acquisition marks the beginning of a new business model in this industry; a model in which the distribution side of the business controls the brand and manufacturing is conducted by one or more sub-contractors.”
- Jack Nerad, executive market analyst for Kelley Blue Book and kbb.com speaking to Dealersedge.com
Carl F. Galeana, who owns two Saturn dealerships north of Detroit, said Friday he was thrilled that Penske would be the Saturn buyer.“Roger Penske is an icon in the business world,” Galeana said. “I’ve worked with him personally. Nobody works harder than Roger Penske.”
Galeana said the fact that Penske is interested in Saturn means the brand has value.
“It allows Saturn to get back to its original roots, which is to be an independent car company,” he said.
